In Audience-ology, Goetz recalls Ang Lee saying to him: "Picasso never audience-tested his paintings". But Goetz argues that if each of Picasso"s paintings had taken years to create, at a cost of tens of millions of dollars, then maybe he would have tested them. "I"ve heard people say that the studio has an agenda," he says, “and that"s true, but the agenda is that they want the film to get good word-of-mouth and to have real longevity. That"s

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